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The group’s agency · since 2019

We make legible the companies that are building West Africa.

Brand strategy, campaigns and content. We work for industrial firms, institutions and family houses that have something real to show — and rarely the time to tell it.

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What we do

Four ways to work together.

Each one stands alone. Most of our clients start with one and come back for the next.

4 practices

Logo variations and colour swatches pinned across a studio wall in Abidjan. Strategy

Brand

Know what you are before you say it.

Brand platform, positioning, naming, visual identity and guidelines. The deliverable is a manual your own teams can apply without us.

We start with interviews: leadership, the field, customers, competitors. What comes out of them is tested against your numbers before anything is written. You leave with a platform, a set of guidelines applied to your real materials, and a filmed handover session, so the brand survives the departure of whoever commissioned it.

Deliverables
Platform, guidelines, application kit
Lead time
6 to 8 weeks
Team
3 dedicated people
Billing
Fixed fee, in three instalments
A poster being installed on a billboard above an Abidjan boulevard at sunset. Acquisition

Campaigns

Be seen by the right people, at the right moment.

Concept, production and distribution — outdoor, radio, press, social. We buy the space ourselves and publish the results every month.

Media buying is in-house: you see what was paid to each outlet, not a consolidated commission. Every campaign starts with a numeric target agreed in advance and a monthly report that measures it, including when the number is bad.

Channels
Outdoor, radio, press, social
Preparation
4 weeks before launch
Media buying
In-house, at outlet price
Reporting
Monthly, spend itemised
A portrait being filmed inside a West African factory, camera on a gimbal. Editorial

Content

What you actually do, told properly.

Photography, film, copywriting and motion design. A library of images and words that belongs to you and that you reuse for years.

We photograph your real sites, teams and worksites: no stock, no faces that do not work for you. Source files are delivered with rights assigned with no time limit, sorted and captioned, ready to drop into your own server.

Production
Photo, film, copy, motion
Volume
Up to 400 images per campaign
Rights
Assigned with no time limit
Studio
Abidjan, Marcory
An interface design session at a wide monitor in an Abidjan office. Product

Digital

A site that holds up, and that you update yourself.

Websites, client portals and internal tools. Delivered with the admin that goes with them, so your teams stop calling us to change one line.

Every delivery includes an admin interface in French and English, two half-days of training and the source code. Hosting stays in the client's name: if you leave, you leave with everything, which is the only serious guarantee an agency can give.

Deliverables
Site, client portal, internal tool
Lead time
8 to 14 weeks
Admin
Included, with training
Hosting
In the client’s name

Who trusts us

What our clients say.

Three, chosen because they are specific.

Sylvain Kouassi
They spent two days at the plant before proposing anything. It is the first agency that handed us a note in which I recognised my own trade.

Sylvain Kouassi

Managing Director, Cimenterie de la Lagune

Hélène N’Guessan
The campaign went out on the date they gave, which had never happened before. The thirty-day report was honest, including about what had not worked.

Hélène N’Guessan

Head of Procurement, Nutriva Foods

Marie-Ange Aka
We took the site back in house after six months, exactly as planned. Nobody made us dependent.

Marie-Ange Aka

Operations Director, Delta Terminals, Abidjan

In numbers

What the agency has produced.

74

Brands worked with

210+

Campaigns delivered

6

Countries covered

18

People in Abidjan

The agency

The agency born from a service master’s degree, not a chimera.

Ogou Agence started as Ogou Ayenon’s communication service. And it becomes an agency the day other companies ask for the same work.

This has left us with a habit that we have not lost: we first analyze your services because a brand is not built in a meeting room, it is built by analyzing the needs of the people, then finding the words and services that will help solve the problem.

We are a proactive team in Abidjan, which follows your files from the first interview to the lighting. What we promise is what we can provide to professionalize your services.

  • The real thing first

    We analyze before writing a line of the action plan. What is seen on the ground is better than what is made up in the office.

  • A short team

    The people you meet on the first appointment are those who do the work. There is no outsourcing.

  • Dates that hold

    A campaign that comes after the challenging times of the year is useless. We commit to dates and respect them for the proper functioning of your services...

  • We measure, then correct

    Every campaign comes with everything you need to know if it works, and an appointment to draw the consequences.

The group workshop at nightfall.

How we work

Four steps, and no surprises at the end.

The same sequence for your national projects. What changes is the strategy and action plan.

  1. Go and look

    Two days, with your teams. And we come up with facts and a list of what you’re not saying or seeing.

  2. Scope it

    What we do, what we don’t do, the price, and the date. You sign that, not a thought.

  3. Make it

    One point of contact, meetings fixed in advance, and versions you see before they are finished.

  4. Measure it

    Thirty days after launch we come back with the numbers and what we would change. Including when they are poor.

The team

The people who will handle your file.

A short team, and deliberately so.

  • Ogou Agence

    Aya Kouamé

    Creative Director

  • Ogou Agence

    Serge Yapo

    Strategy Director

  • Ogou Agence

    Fatou Diarra

    Head of Production

  • Ogou Agence

    Marc Assamoi

    Head of Digital

A project, a date, a budget?

Send us all three. We answer within two working days with a straight opinion — including when it is not for us.

Talk about a project

Contact

Tell us what you want to build

A question, a tender, a request for a quotation: write us a few lines and the right company in the group will get back to you.

Describe your project, where it is, and the timeframe you have in mind. Twenty characters minimum.

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The reception of the group head office.